Opening up arts, culture and sporting opportunity for everyone across the UK
London 2012 has announced the return of the London 2012 Open Weekend and invited local authorities, sporting organisations and venues across the UK connected with arts, culture and other major themes of the 2012 Olympic and Paralympic Games to register events at www.london2012.com/openweekend to showcase their work.
The London 2012 Open Weekend is supported by BP and will take place on the weekend of 24 July - 26 July 2009.
The aim is to open up new sporting opportunities, enable access to excellence in the arts and offer the experience of great cultural events to people of all ages across the UK. Last year over 700,000 people attended events all over the UK to mark the inaugural London 2012 Open Weekend, which celebrated the launch of the Cultural Olympiad.
Sebastian Coe, Chair of the London 2012 Organising Committee said: “Inspiring change and opening up new experiences for people is the heart of our vision for the build up to the London 2012 Games. The London 2012 Open Weekend invitation to organisations the length and breadth of the UK to be part of delivering this ambition whilst boosting their work on audience development is hugely exciting. The London 2012 Open Weekend’s celebration of participation in sport and culture is undeniably powerful and will lead us proudly into the three years to go countdown on 27 July 2009.”
In the summer of 2012, the whole country will join in to celebrate the Olympic Games and Paralympic Games and the London 2012 Open Weekend will help mark the annual countdown to the start of the Games. Whether it’s trying out a new sport, or learning to be a DJ; exploring unseen parts of the community or sitting in on rehearsals for a forthcoming show, London 2012 is opening up new possibilities and offering organisations the opportunity to showcase their summer programmes.
Participating organisation and events will have a unique opportunity to access London 2012 Open Weekend promotional materials to publicise their involvement in the programme and help attract new audiences.
Many of the over 100 mass participation projects already in the London 2012 Inspire Programme are also expected to take part in the weekend to showcase their work.