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National Family Week 2010 - How Will You Take Part?
At the end of May next year, the country’s second-ever National Family Week will take place, encouraging people across the country to celebrate being part of a family, whatever shape or size. We would like you to support this campaign and join with hundreds of other organisations in promoting The Week through your networks as well as considering running a Family Week Sports Day in your community.
National Family Week aims to highlight the important role families play in society and encourage healthy active lifestyles and quality family time. It is the largest coalition on family issues and is backed by all major political parties and a huge range of national charities, local authorities, community groups and sporting associations including England Athletics, the FA, RFU, ECB and the LTA, plus a whole host of celebrities including sporting champions, Sally Gunnell and Rebecca Adlington. The inaugural National Family Week which took place between the 25th and 31st May this year saw over 4,000 events happening across the country and received a considerable level of media attention appearing in a large number of national and regional press. National Family Week 2010 is to run between the 31st May and 6th June, with the Family Week Sports Day taking place on Saturday 5 June, and aims to be even bigger and better, engaging with thousands more families.
Why not be a part of it and organise a Family Week Sports Day giving families in your community the opportunity to learn about and enjoy playing sports together. Reports have shown children are struggling to achieve their recommended 2 hours of sport a week outside of school due to a lack of encouragement from parents. This is a great opportunity to introduce the whole family to sport in the hope their enjoyment will lead to long-term participation. It is also an opportunity to promote your services to families and tie in with your objectives - whether a fundraiser for your club or a charity of your choice, to generate ticket sales for the following season, or to encourage grassroots sports.
National Family Week is also looking to identify 10 flagship sports days across the UK where we would provide support in a number of ways including PR, promotional materials for marketing and encouraging our celebrity supporters to attend. Perhaps you might like to be considered as the hosts for the flagship event in your region.
If a sports day is not something they are able to cater for, why not provide family discounts and offers, open your doors for taster sessions or simply promote National Family Week through your marketing materials directing people to the website (www.nationalfamilyweek.co.uk) from March next year to find out more about events happening in their area. It may be that you have activities for families already running that week and would like to use National Family Week as a platform to promote these by branding them National Family Week and uploading details to our website for inclusion on the searchable map.
For more information, to receive copy to promote The Week or to discuss your ideas with the National Family Week Team, please contact: Gemma Fordham, E: gemma@nationalfamilyweek.co.uk, or T: 020 7871 0189.
